Online Strategies: Online Promotions

Tuesday, February 15, 2011  //  0 Comments  //  News

The benefits of online promotions are numerous for DRTV marketers. How to achieve successful results, understand the critical guidelines and build powerful strategies to achieve these goals is the focus of this article. If properly handled, online promotions will quickly become part of the “game book” for our industry. DRTV marketers must evolve and find clever ways to capture audience interest—given the increasing migration and buying habits, which are moving toward online purchases.

The New Frontier

Sunday, January 30, 2011  //  0 Comments  //  News

By Chas Salmore

A few years ago a client in the food industry had asked me what was SEO and why should my business be concerned about optimizing for Google or any other search engine when we had enough referrals and advertising to bring in sufficient revenue. I thought about showing him demographics that prove that anyone under 30 years old only uses a computer or some other type of mobile device to find and research business or that demographics of white collar men and women from 30 to 55 are the fastest growing users of all things social media including researching a firms reputation on the web or that older men and women over 55 and up know that they need to use a computer and often they ask someone to help them that is web 2.0 savvy.

Leverage Web Chatter to Find New Customers

Sunday, November 7, 2010  //  0 Comments  //  News

By Tim Carr

Web-monitoring and online-harvesting tools crawl the web to gather customer insights, identify leads and generate sales for DRTV and traditional marketers. As more people transition away from solely watching your product being sold on television, the web has emerged as a fast-growing opportunity for marketers. The Internet is no longer the exclusive playground of Gen X and Gen Y kids; everyone from 18 to 80 is actively online. So why not learn who these shoppers are and where they “live” in communities, all over the web? Their honest opinions about your products will surprise you, as they exchange critical and very honest information with each other.

Digital Word-of-Mouth

Friday, November 5, 2010  //  0 Comments  //  News

By Chas. Salmore

Whatever happened to blacksmiths, in a world now powered by horseless carriages? This noble profession refused to adapt to changing times, shifting consumer behavior and technological advances. Their shortsightedness doomed these craftsmen to extinction. History brutally teaches us that sticking to the past will preclude us from participating in the future.

CEO Chas Salmore on Social Media

Wednesday, November 3, 2010  //  0 Comments  //  News

Chas Salmore, CEO of Marketingworks, Inc., is a recognized leader in social media marketing. In this candid video interview, Salmore discusses the two areas that the company focuses on: Web monitoring, crawling and social intelligence; and creating campaigns for clients where we engage people in online conversations about brands.

Trends in Viral and Buzz Marketing

Monday, October 25, 2010  //  0 Comments  //  News

Trends in Viral and Buzz Marketing By Chas Salmore If, in today’s online world of YouTube, MySpace and Digg everyone can be famous for 15 minutes, how do DR marketers harness the ever-growing consumer urge to influence the very foundation of brands and products? And, most importantly, how will anyone monetize original consumer generated media [...]

Marketingworks, Giant Media announce strategic alliance

Thursday, October 7, 2010  //  0 Comments  //  News, Uncategorized

Marketingworks Inc., a social media marketing agency, announced a strategic alliance with digital marketing agency Giant Media. Under the partnership, Marketingworks and Giant Media will provide branded video and viral digital content to targeted online and mobile audiences. The agencies will present more information about their partnership at the Direct Marketing Association’s annual conference in [...]

MWKS Helps Wal-Mart Harvest Web Chatter and Online Conversations

Tuesday, September 7, 2010  //  0 Comments  //  News

Image by Getty Images via @daylife Original post on B2C Marketing Insider: http://www.b2cmarketinginsider.com/trends-news/mwks-helps-wal-mart-harvest-web-chatter-and-online-conversations-01693 Since 1991, Los Angeles-based company, MWKS (Marketingworks) has been on the forefront of interacting with Key-Influencers in the marketing space. MWKS uses state-of-the-art web-monitoring and crawling technology.  Sophisticated “web-chatter” tools provide clients with a way to “listen and learn” what is being [...]